INFLUENCER MARKETING & SOCIAL MEDIA: How activism changed during the "me too." era

JACQUELINE PRAGER DEVINE

UCONN DIGITAL MEDIA & DESIGN

tailspin

ON DISPLAY NOW AT THE BENTON

"tailspin" is an interactive exhibition designed to allow those who have been impacted by the movement against sexual misconduct and assault to anonymously contribute to a larger piece of art. You can contribute too...

BACKGROUND

Read through the abstract, introduction of thesis components including the in-depth story, survey data and case studies, the goals and objectives, and methodology of all research-oriented aspects of this project. Here, you can discover the "why" of this research - and how it is significant to each of us.

IN-DEPTH

This story is complex, ever-changing and at times, heartbreaking. The in-depth story was written to tie this thesis together and give a qualitative analysis to stories that, so often, remain rooted only in numbers. Explore who creates these music/brand partnerships and why it's so impactful.

DATA

Toggle through the numbers and crosstabulations of a survey done to assess attitudes and online participation in the movement against sexual misconduct and assault.

CASE STUDIES

Get an in-depth look at some of the influencers who took a stand during this movement with their music, non-profit & brand partnerships and social media activity.